NBCUniversal is seeking a dynamic and passionate individual to join their team as an entry-level Digital Marketing Coordinator. This role offers an exciting opportunity for a marketing student or early-career professional to kickstart their career in the entertainment industry. As the Digital Marketing Coordinator, you will play a pivotal role in executing digital marketing initiatives that promote the various studio service departments, studio initiatives, and events while also engaging with a business-to-business audience to enhance the overall brand of the Universal Studios Lot as a premier destination for filmmakers and content creators.
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Key Takeaways
- Join a leading entertainment company in the role of Digital Marketing Coordinator
- Contribute to digital marketing campaigns across social media, content creation, email marketing, and SEO strategies
- Utilize Google Analytics and data analysis to measure campaign performance and drive data-informed decisions
- Collaborate with cross-functional teams to deliver engaging and effective marketing initiatives
- Develop your skills in project management, creative design, and team collaboration
Job Overview: Digital Marketing Coordinator Role
As a Digital Marketing Coordinator, you’ll play a crucial role in supporting our marketing and advertising efforts. Your primary responsibilities will involve creating and curating compelling social media content, providing web and app support, assisting with marketing campaigns, and coordinating marketing and events activities.
Key Responsibilities
Your day-to-day tasks as a Digital Marketing Coordinator will include:
- Creating and editing social media content for 4-6 of our Studio Services accounts across various platforms, such as Facebook, Instagram, and Twitter.
- Collaborating with the marketing team to keep our library of photographs and video content organized and up-to-date.
- Utilizing social media management platforms to schedule and post content, ensuring consistent and engaging online presence.
- Providing web support through photo and video editing, as well as website optimization to enhance user experience.
- Managing content updates within our company’s mobile applications to keep them fresh and functional.
- Assisting with the promotion and execution of various marketing campaigns, both digital and traditional.
- Maintaining our digital asset libraries, including images, videos, and other marketing materials.
- Supporting the planning and coordination of marketing events and programs to drive engagement and awareness.
By leveraging your expertise in social media content creation, web support, app support, marketing campaign support, advertising support, and marketing and events coordination, you’ll play a vital role in delivering exceptional digital marketing solutions for our clients and customers.
| Key Responsibilities | Description |
|---|---|
| Social Media Content Creation | Create and edit engaging social media content for 4-6 Studio Services accounts across various platforms |
| Web Support | Provide photo and video editing, as well as website optimization to enhance user experience |
| App Support | Manage content updates within the company’s mobile applications to keep them fresh and functional |
| Marketing Campaign Support | Assist with the promotion and execution of various marketing campaigns, both digital and traditional |
| Advertising Support | Collaborate with the marketing team to ensure consistent and engaging online presence |
| Marketing and Events Coordination | Support the planning and coordination of marketing events and programs to drive engagement and awareness |
Qualifications and Skills for Digital Marketing Coordinator
To excel as a Digital Marketing Coordinator, candidates must possess a well-rounded set of skills and qualifications. A bachelor’s degree in marketing, communications, or a related field is typically required, or 1+ years of equivalent experience in the digital marketing realm.
Proficiency in using web content management systems (CMS) is a must, as the Digital Marketing Coordinator will be responsible for managing and updating the company’s online presence. Knowledge of social media platforms and their effective utilization for marketing and communication purposes is also essential.
Strong copywriting skills are a valuable asset, as the role involves creating engaging and persuasive content for various digital channels. Additionally, a basic understanding of HTML and CSS coding can contribute to the coordinator’s ability to troubleshoot and optimize website elements.
Familiarity with digital marketing platforms and tools, such as analytics software and advertising platforms, is highly desirable. This knowledge allows the coordinator to track campaign performance, analyze data, and make data-driven decisions to enhance the overall digital marketing strategy.
Finally, a grasp of user experience (UX) principles can enable the Digital Marketing Coordinator to provide valuable insights for improving website navigation and layout, ultimately enhancing the customer’s digital journey.
| Required Qualifications | Desired Skills |
|---|---|
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“The ideal Digital Marketing Coordinator should be a versatile professional with a passion for digital media and a keen eye for creating engaging online experiences.”
Join Our Team: Digital Marketing Coordinator
Company Overview and Culture
At NBCUniversal, a subsidiary of Comcast Corporation, we are a leading entertainment and media company that creates world-class content across film, television, streaming, theme parks, and consumer experiences. Our commitment to diversity, equity, and inclusion is at the core of our company culture, where employees feel supported, embraced, and heard.
As a Digital Marketing Coordinator, you’ll have the opportunity to be a part of this dynamic organization and contribute to our ongoing success. We offer a competitive benefits package that includes medical, dental, and vision insurance, a 401(k) with company contribution, paid leave, tuition reimbursement, and a variety of other perks that support our employees’ well-being and professional development.
“At NBCUniversal, we believe that our diverse team is the foundation of our success. We’re committed to creating an inclusive environment where everyone can thrive and reach their full potential.”
Our entertainment and media company is dedicated to fostering a collaborative and innovative workplace, where ideas are valued, and employees are empowered to make a meaningful impact. We encourage our team members to explore their passions, take on new challenges, and grow alongside our evolving business.
If you’re ready to join a dynamic, purpose-driven organization that values its people, we invite you to explore the Digital Marketing Coordinator role and discover how you can contribute to our continued growth and success.
Conclusion
The Digital Marketing Coordinator role at NBCUniversal presents an exciting opportunity for a creative and passionate individual to drive digital marketing campaigns and social media strategies for one of the most prominent entertainment and media companies in the world. With a focus on diversity, equity, and inclusion, NBCUniversal offers a supportive and rewarding work environment for those looking to kickstart or advance their career in the dynamic field of digital marketing.
By joining the NBCUniversal team, you’ll have the chance to collaborate with industry-leading professionals, leverage cutting-edge tools and technologies, and contribute to the success of iconic brands that captivate audiences worldwide. This position is perfect for individuals who thrive on the challenge of crafting impactful digital experiences and driving measurable results through innovative marketing initiatives.
If you possess the required skills, qualifications, and a passion for the digital marketing landscape, we encourage you to apply for this remarkable opportunity. Unlock your full potential and embark on an extraordinary journey with NBCUniversal, where your talents and creativity can truly shine.